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Web presence for professionals – a video primer

2010 June 28
by Malcolm Sleath

According to the presenter of a series of three YouTube videos I came across recently, law firms could achieve a measurably more effective web presence by taking simple, straightforward measures.

While the final third of the presentation features an on-line legal application, it doesn’t take much imagination to see how similar techniques can be used to quickly engage potential clients in any profession. The principles are equally relevant to consultants and many others.

The complete presentation lasts just under 30 minutes. You might think the first part is telling you things you already know (but might not actually do), but don’t let that put you off. I found it 30 minutes well spent.

Be aware that the first two segments end abruptly in mid-sentence. Just click on the next video.

Video 1:

Video 2:

Video 3:

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