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People expect to buy my expertise with a cup of coffee

2010 August 5

When people present themselves as potential clients and invite you to ‘exploratory meetings’ or old acquaintances say they would ‘like to catch up’, it is easy to be seduced into giving away expertise that has real value. In my latest article on the top-consultant website I suggest some strategies for deterring ‘time-wasters’ while still engaging people who represent genuine opportunities.

Rod Silva of San Diego [@rfsilva123] said, “Read this from 12boxes, its worth your time”. Tony Restell [@tonyrestell] tweeted that it was “an interesting take on dealing with this consulting headache” and Clive Griffiths [@igriff] tweeted that you could “add free coaching”.

I would like to mention that the article was partly inspired by a heartfelt entry in the blog of  Karima-Catherine, the founder of Three.angels marketing, a Montreal based Business, Marketing and Social Media consultancy. However, to avoid any confusion, I ought to make clear that she did not pose the question on which the article was based.

Read the article for yourself. Comment below and share how you deal with this problem.