Creative Business Development at Like Minds 2011
This year, 12boxes will be running a series of three linked ‘immersives’ at Like Minds for creative business owners, managers, business developers and freelancers.
‘Creative Business Development‘ will enable attendees to improve the value and profitability of business relationships by offering a totally new perspective on how to get clients to recognise the true value of creative input.
The six-hour programme, included free in the price of the conference registration, is divided into three easily digestible daily instalments so that participants will be still be able to hear Like Minds keynote speakers and panelists from around the world and attend the lunch time talks taking place in restaurants and cafés across the city. Places are strictly limited.
According to Malcolm Sleath, Founding Director of 12boxes, who will be running the immersives, many people in creative industries find themselves doing too much work before starting to charge the client. He says, “They also lower the value of their work by giving away solutions to client problems in advance. People also find it difficult to value their personal contribution when quoting for a job.”
He has designed the programme to help people avoid these problems and develop more profitable business by guiding clients to understand the true value of their professional service or creative input. “12boxes is a conversational approach that is a million miles away from being an off-putting sales pitch.”
Like Minds 2011 is one of the leading UK digital conferences, combining thought-leading speakers and insights with application-centred workshops and focused networking. It takes place on the 19th, 20th and 21st October, in Exeter, Devon.
Hundreds of creative companies and digital brands are expected to attend the event, which usually sells out.